EuroSea Guide of communication and dissemination activities for enhanced visibility of innovation in ocean observing and forecasting for a sustainable ocean: EuroSea Deliverable D8.10.

Abstract

The purpose of this report is to provide a compilation of the communication and dissemination activities in EuroSea. It also proposes, as a guide, some guidelines and considerations to be included in the Communication and Dissemination Strategy in European projects. Dissemination and communication activities are essential for the success of the European Union’s Horizon 2020 research and innovation Programme, and the EuroSea project is no exception. The project has focused on improving ocean observing and forecasting for a sustainable ocean, and effective communication has been a crucial element in bringing together the interest groups, ensuring all stakeholders are to work towards the common goal of sustainable, science-based ocean management, as well as promoting and fostering public understanding of the importance and value of the ocean and its crucial role in climate change. This document offers a summary of the consortium's activities carried out during the whole life of the project (November 2019 - October 2023) related to all EuroSea communication and dissemination tools (official website, social media, newsletter, press release), as well as materials generated for the project (visual identity, printed and audiovisual materials) and the events-based dissemination. Key considerations in planning and strategy include defining project objectives, identifying target audiences, crafting effective messages, and selecting appropriate communication channels and tools. Evaluation and adjustment are also vital to measure the effectiveness of communication and dissemination activities. Overall, this guide could serve as a resource for any team involved in communication and dissemination activities in projects from Horizon 2020. This information will be instrumental in enhancing future efforts, maximizing the impact of the activities and ensuring the success of the project.